Kumamon Lunch Box - Yuru chara goods - US$36
"Yuru chara" is a big fad among Japanese now!
Yuru chara stands for “Yurui character”, it means “loose character”.
A lot of local communities in Japan make their own characters to promote their events and their products.
Some Yuru chara’s looks are not always cute and cool, but they have unique and peculiar charmings.
Japanese love and enjoy their charmings and their local spirits.
In Japan, Yuru chara is one of the actions which promote development of local economic activity now!
"Kumamon" is Yuru chara from Kumamoto Prefecture."Kuma" means "Bear" in Japanese.
He promotes Kumamoto Prefecture on the local events, TV, and Internet.
According to test calculation of Kumamoto Prefecture, his advertisement effect is six hundred and fourty million yen.
He won the “Yuru chara grand prix 2011”.
This is his two-tiered lunch box.
Chopsticks, Spoon and fork are in it.
Japanese want and need development of local economic activity.
Capacity: (Up)320ml, (Down)180ml